The National Broadcasting Company (NBC) je Americká televizní stanice se sídlem v GE Building, budově Rockefellerova centra v New York City. Také se nazývá jako "Páví stanice" (Peacock Network), kvůli svému logu.
Stanice vznikla v roce 1926 jako Radio Corporation of America (RCA), v roce 1986 control of NBC passed to General Electric (GE), with GE's $6.4 billion purchase of RCA. After the acquisition, the chief executive of NBC was Bob Wright, until he retired, giving his job to Jeff Zucker.
NBC was available in an estimated 97 percent of U.S. households in 2003, reaching 103 million viewers. NBC has 10 owned-and-operated stations and nearly 200 affiliates in the United States and its territories.
The network is part of the media company NBC Universal, a unit of General Electric and Vivendi.
