Subway je franchisová restaurace rychlého občerstvení, která primárně prodává suby a saláty. It is a wholly owned subsidiary of Doctor's Associates, Inc. (DAI), and has over 29,045 franchised units in 86 countries as of March 2008 and is the fastest growing franchise in the world. Currently, Subway is the third largest fast food chain globally after Yum! Brands (34,000 locations) and McDonald's (31,000 locations).
Subway's main operations office is in Milford, Connecticut, and five regional centers support Subway's growing international operations. The regional offices for the European stores is located in Amsterdam, Netherlands. Australia and New Zealand, is supported from Brisbane, Australia, the Middle Eastern locations are supported from offices located in Beirut, Lebanon, the Asian locations from Singapore, and the Latin America support center is in Miami, Florida. In the UK and Ireland the company hopes to expand to 2,010 restaurants by the year 2010.
Many restaurant analysts attribute Subway's fast growth to the growing concern on health by restaurant customers, a trend that Subway has taken advantage of in its marketing. In 1999, an Indiana University student named Jared Fogle lost 245 pounds (110 kg) with a diet made up mostly of Subway sandwiches combined with exercise. The story is used by Subway as a large part of their marketing campaign to this day. Jared has emerged as a spokesman for Subway, furthering their image as a health-conscious restaurant chain.
Slovníček Subway
Sub Sab Bageta Submarine sandwich Sabmerin sendvič Bageta Footlong Futlong 1 stopu dlouhý (30 cm) Lettuce Ledys Salát Tomato T'mejtou Rajče Onion Onien Cibule Bell pepper Bel pepr Papriky Cucumber Kjůkambr Salátová okurka Pickle Pikl Nakládaná okurka Olive Oliv Oliva Jalapeños Chalapeňos Papričky Jalapeňos
Externí odkazy
- Oficiální stránky (česky)
Stravování
- Submarine sandwich
- Subway
- Taco Bell
