Pier Shops at Caesars je mall ve čtyřposchoďové budově Pier at Caesars na Atlantic City Boardwalk, přístupný z kasína Caesars Atlantic City v Atlantic City, New Jersey přes dvoupatrový most (skybridge). Mall byl dříve nazýván Shops on Ocean One mall, původně Million Dollar Pier.
The pier contains many upscale stores, like Gucci, Hugo Boss, Louis Vuitton, Armani A/X, bebe and Burberry, and nine restaurants, including Philadelphia restaurateur Stephen Starr's Buddakan and The Continental, Boston restaurateur Patrick Lyons' Game On!, Trinity Pub & Carvery, and Sonsie, as well as Phillips Seafood of Baltimore. It also contains a wedding chapel.
The mall is divided into three sections:
- The Bridge (first floor)
- The Boardwalk (second floor)
- The Promenade (third floor)
Fountain
„The Show“ is the largest indoor water fountain display in a mall setting. It opened in August 2006. The fountain is choreographed and interactive with game features.
The pier opened in 2006 as part of the Atlantic City Revitalization Project.
Gordon Group Holdings, LLC, developers of the Forum Shops in Las Vegas, commissioned Thinkwell to create a first-of-its-kind immersive indoor water and media spectacular for their newest retail destination, The Pier at Caesars in Atlantic City.
Thinkwell was tasked with creating a spectacle that would guarantee steady patron traffic flow to the end of the pier — a literal cul-de-sac. This was no easy feat, but Thinkwell rose to the challenge, exceeding client expectations and breaking new ground in fountain technology along the way.
The end result, dubbed The Show, is an immersive, 360-degree multi-sensory experience. A hybrid of stunning water effects, state-of-the-art lighting & sound, and ground-breaking interactive technology includes a computerized matrix of 149 independently controlled fountain nozzles.
The First of its Kind in the World
To enhance visitor satisfaction between shows, Thinkwell created something engaging, playful and totally unique that encourages guest interaction — an operator-free interactive fountain. The fountain features the following inherently “gettable” and “discoverable” interactive games:
- Follow Me - The fountain plumes identify up to five individuals and follow them around the pool. Lots of fun, especially for spectators as they watch the fountain come to life, selecting passersby “following” them in an effort to engage them in play.
- Paint the Fountain — When guests step into a spot of colored light on the floor, the fountain changes to that color and shoots into the air. The more people clustered in the colored light, the taller the fountain plumes. When all the colored light zones reach their maximum, a quick show payoff is performed.
- The Gong Show - The fountain plumes pop up and start spinning around the edge of the pool as a light beam circles around the crowd surrounding the pool. When the light and fountain stops and shoots up in front of a visitor selected by the fountain, the fountain commands the visitor to dance. If they do, the fountain will reward them with a mini-show. If not, they are given a buzzer sound and the fountain moves on to select someone else.
Guests often get so involved in game play that friendly spontaneous competitions occur between guests of all ages (needless to say, children absolutely love this fountain).
Future Stores Opening In Late 2008
- Hollister Co. (second floor, center court between Starbucks and Kenneth Cole)
- Jimmy Choo (first floor, next to Cache)
- Prada (second floor, between Cos Bar and Hugo Boss)
See also
Atlantic City
- Atlantic City Boardwalk
- The Pier Shops at Caesars
